Know your numbers, make better decisions

Fractional FP&A for startups and growing businesses — forecasting, budgeting, and reporting that scales with you, without the cost of a full-time hire.

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Fractional FP&A

Strategy

Forecasts and reports that show what's next, not just what happened

We build cash flow forecasts, budgets, and scenario models, backed by monthly reporting, KPI tracking, and variance analysis built to the standard your investors and board rely on. You'll always know where things stand and what's coming.

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included support

Also handled

Bookkeeping and payroll support, handled seamlessly underneath

Every invoice, receipt, and payment recorded and reconciled. Payroll systems set up and run smoothly, so your team gets paid accurately and on time. The foundational work that keeps your numbers accurate, so nothing falls through the cracks.

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What we offer

Forecasting, reporting, and the everyday work behind it

Financial modelling and forecasting show you the path ahead — scenarios, tested assumptions, and the impact of decisions before you make them. Also need bookkeeping or payroll? Available as add-on support.

Fractional FP&A — Forecasting, budgeting, and reporting built for growth
‍Core bookkeeping — Day-to-day records, reconciled and current
‍Payroll setup & support — Systems, calculations, and processing support to keep pay day simple

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Why

Your finance function, without the full-time hire

Fractional FP&A support built for startups and scaling businesses

reporting

Reporting that looks ahead, not just back

Bookkeeping tells you what happened. We add the layer that tells you what's coming next — the reporting your investors and board rely on to stay confident in where things stand.

Forcasting

The kind of forecasting most businesses don't get until they're much bigger

Rolling forecasts, scenario planning, and cash flow modelling built with the same rigor used at a global scale — adapted to your stage, not a template.

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insight

Insight that actually guides your decisions

Numbers without context are just noise. We show you what they mean and what they tell you about your business.

Partnership

Built on trust and clarity

You're not a transaction to us. We work alongside you, understanding your goals and keeping you informed every step.

Process

How we work

Three straightforward steps to financial clarity

One

We understand your business first

Initial consultation to understand what you need and what success looks like for your business, so we're aligned from day one.

Two

We build what your business needs

Forecasting models, reporting processes, and any additional bookkeeping or payroll support are set up around what will actually help you.

Three

We provide ongoing support and insight

Regular forecasting, reporting, and strategic guidance as your business grows, so you're always deciding with clear numbers in hand.

Who's behind Sood Financial

Finance experience from the companies that do it at scale

I'm Nipun, the finance analyst behind Sood Financial. I've spent close to a decade inside the finance and FP&A functions of companies like BMW Group, AGCO Corporation, MYOB and Costa Group — budgeting, forecasting, and building the management reports that senior leaders and boards actually rely on to make decisions.

That experience is what Sood Financial is built on: the same forecasting discipline, reporting rigor, and financial planning used inside large, complex organisations.

I hold a Master's degree in Accounting and Finance Management and currently completing my CPA.

I started Sood Financial because I believe every growing business deserves the same level of financial clarity as the companies I've worked for — not just the ones big enough to afford a full finance team.

Ideal for

Who we serve

Built for founders and business owners who want real financial insight

Growing

Startups and scaling businesses

You've moved past the early stage and need financial systems that keep up — forecasting, reporting, and planning that grow with you, not just records of where you've been.

Funded or fundraising startups

Investor updates, runway tracking, and board-ready reporting, without hiring a full-time finance team.

Businesses ready for strategic financial planning

You want more than records. You want insight to guide decisions.

Pricing

Simple, transparent pricing

Fractional FP&A support that scales with your business. No lock-ins, no hidden fees — just the level of support you actually need.

Starter

For early-stage businesses that need forecasting basics

$950/mo

(Core forecasting & reporting)

Monthly cash flow forecast

Basic budget vs. actual tracking

Monthly financial summary

Monthly check-in call

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Strategic

For business that want a fractional finance partner

Custom pricing

(Ongoing strategic partnership, scoped to your needs)

Includes everything in Growth, plus:

Strategic planning support (fundraising, hiring, capex decisions)

Direct access, ongoing advisory calls

Involvement in board/investor meetings

Priority turnaround on reporting

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*Pricing may vary depending on transaction volume, number of accounts, and business complexity.

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Let's talk about your business

Tell us a little about your business and what you're looking for. We'll review your needs and suggest the best next step.

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